Chasing Excellence
Chasing Excellence

Chasing Excellence

Your Values Aren't Aspirations

Daily Chase #178

Jan 07, 2026
∙ Paid
Archaeologists excavating a field with tools and trenches.
Photo by Regös Környei on Unsplash

We treat core values like New Year’s resolutions - picking words that represent who we want to become. Integrity. Authenticity. Excellence. They sound good. They feel important. But they’re not actually ours.

Real core values aren’t aspirational. They’re archaeological.

As Robert Glazer told us, your values should reveal …

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