Chasing Excellence

Chasing Excellence

Make It Choiceless

Daily Chase #267

Jun 03, 2026
∙ Paid
black and white analog alarm clock at 10 10
Photo by Abdülkadir Vardi on Unsplash

We think of habits as something we build through repetition. Do the thing enough times, and it becomes automatic. That’s true — but it misses something important about how habits actually stick.

The real goal isn’t repetition. It’s the elimination of choice.

When we talked with him about this, the writer Jay Heinrichs …

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