Chasing Excellence

Chasing Excellence

What Your Ego Still Wants

Daily Chase #119

Oct 16, 2025
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Photo by Galen Crout on Unsplash

The writer Arthur Brooks has a powerful annual practice he calls the reverse bucket list.

Every year, he sits down and writes a list of all the things his ego is still craving - the book sales, the professional accolades, the social media followers, the financial milestones. Then he crosses them off. Not because the act ma…

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