We explore the Wim Hof Method’s three-pillar system of breathwork, cold exposure, and mindset training with Brandon Powell, one of the first 25 instructors trained directly by Wim Hof.

You’ll discover how to train your nervous system to stay calm under pressure, why cold exposure triggers a 500% dopamine boost, and the science-backed protocols you can start today with nothing more than a cold shower and your breath. Brandon walks us through practical techniques that Navy SEALs and elite athletes use to control their stress response and perform when it matters most.

🎧 Listen Now

Chase Club (Ad Free)
Spotify
Apple Podcasts

🖐 5 BIG IDEAS

1. Your Breath Is Bi-Directional

Most people know that stress changes your breathing - think rapid, shallow breaths when you’re anxious. But here’s something interesting: it works both ways. When you consciously control your breath, you can shift your nervous system from fight-or-flight (sympathetic) to rest-and-digest (parasympathetic) in minutes.

Ben shared an example: triggered while packing for a family trip, he went into a closet, sat in the dark, and breathed for five minutes. He came out a completely different person. That’s the power of understanding that your breath isn’t just a symptom of your state — it’s a tool to change it.

2. Cold Exposure Triggers a 500% Dopamine Boost

Cold water isn’t just uncomfortable - it’s a chemical reset button. One ice bath delivers about a week’s worth of mood-boosting hormones: dopamine, serotonin, and oxytocin. Brandon does it every morning because the energy and calm it creates sets the tone for his entire day.

But the benefits go deeper than feeling good. Cold exposure trains your body to adapt to stress quickly. After 5-10 days of consistent practice, your nervous system stops being confused by the cold - it anticipates and adapts. That adaptation translates to other stressors in your life: the presentation that makes your heart race, the competition jitters, the moment when everything feels like it’s falling apart.

You’re not just getting comfortable with cold water. You’re teaching your body that you can handle hard things.

3. The Wim Hof Method Is Science-Backed

What sets the Wim Hof Method apart from other breathing or cold practices is the scientific validation. Wim Hof joined a study where participants were injected with endotoxin (a substance that triggers an immune response similar to food poisoning). Through breath work and training, Wim reduced his inflammatory markers by 80% and experienced no sickness.

The scientists said he was an anomaly. So Wim trained 12 people with no prior experience for just four days, plus four days of practice on their own. Those 12 people then replicated Wim’s results, proving that this isn’t about being superhuman - it’s about learnable techniques that give you control over systems we’ve long believed were automatic.

Breath work changes your pH levels, raises adrenaline consciously, and primes your body to handle stress without the crash of an adrenaline dump. That’s not woo-woo. That’s measurable physiology.

4. Cold Showers and 15 Seconds Are Enough to Begin

You don’t need a $5,000 cold plunge or to break ice on a frozen lake to start benefiting from this practice. Brandon’s advice for beginners is simple:

End your shower with 15 seconds of cold water
Build up to 1 minute, then 5 minutes, then 10 minutes
Focus on your exhale and drop your shoulders to regulate
Get the water over your heart, ideally up to your chin and neck

For breath work, YouTube is your friend. You can learn the Wim Hof breathing technique directly from Wim’s videos. The basic protocol: 30-40 deep inhales with quick exhales, followed by a breath hold, then a recovery breath (hold on the inhale for 10 seconds). Repeat for 3-4 rounds.

The key is consistency over intensity. Don’t try to be a hero on day one. Build the practice into your life, and the benefits compound.

5. The Foundation of Mindset Is Intention + Follow Through

Brandon said something that stuck: “The single strongest aspect of your mindset is how you set your intention and your follow-through.”

Your nervous system is constantly making a choice: move forward, move backward, or freeze. When you step into cold water (or any stressor) with clear intention and commit to following through, you’re training that forward momentum. You’re proving to yourself that you can do hard things - not by accident, but by choice.

And here’s the thing: you don’t stop being scared of the cold. Brandon still respects it. But respect isn’t hesitation. It’s clarity. It’s knowing what you’re doing and why, and doing it anyway.

That’s the mindset shift that translates far beyond cold water.

3 Reflection Questions

1. When was the last time you felt completely overwhelmed by stress -and what would it have been like to have a tool to shift your state in five breaths?

Think about a recent moment when stress took over: racing heart, shallow breathing, inability to think clearly. Now imagine having practiced a simple breath protocol that could bring you back to calm in under a minute. What would change if you had that tool ready?

2. What’s one area of your life where you avoid discomfort - and what might you gain by leaning into it intentionally?

Brandon seeks out discomfort in his morning practice because he knows it builds resilience. Where in your life are you avoiding something hard? What if that avoidance is keeping you from the growth you’re looking for?

3. If you could train your nervous system the way you train your body in the gym, what would you focus on first?

Most people spend time building strength, endurance, or flexibility. But how often do we train our stress response? If you could improve one aspect of how your body and mind handle pressure, what would it be - and what’s stopping you from starting today?

1 Key Takeaway

Your nervous system isn’t fixed - it’s trainable. And the training starts with your breath and your willingness to face discomfort with intention.

The Wim Hof Method isn’t about becoming superhuman. It’s about realizing you already have more control than you think. Stress doesn’t have to control you. Your breath, your cold showers, your intention - these are the tools that let you take the wheel.

Start with 15 seconds of cold water at the end of your next shower. Focus on your exhale. Drop your shoulders. Prove to yourself that you can stay calm in the discomfort.

That’s where the resilience begins.

Chasing Excellence is an audience-supported project. To go deeper & to help us do even more, consider:

Subscribing to get our free posts or upgrading to receive the Daily Chase posts & the ChaseTracker app.
Subscribe now
Grabbing one of our books: Chasing Excellence, Unlocking Potential, or The ABCs of Being Happy & Healthy.
Supporting one of our fantastic show sponsors.

Chasing Excellence

Wim Hof's Three-Pillar System for Stress…