An Excellent Wknd [25.08]
Some thoughts on communicating better
Hi, hello, 👋
A warm welcome to 30 new folks who have joined us in the last week or so.
Let's get into it.
🗓️ THIS WEEK
CrossFit's Leadership Crisis: Inside the Decision to De-Affiliate
Exploring the reasoning behind the decision to de-affiliate gyms from CrossFit through the lens of values and authenticity.
February's Recommendation Roundup
Fresh recommendations from friends-of-the-show on walking meetings, stoic wisdom, great fiction, and a better goal-setting framework.
The Cool Down: How to Join the 1%
Discover the five key behaviors that separate truly healthy individuals from the overwhelming majority stuck in unhealthy patterns.
We're excited about Momentous Omega-3, sourced from carefully selected anchovies, sardines, and mackerel with lower heavy metal levels. (Not to mention the extra steps they take with NSF testing to ensure safety standards are met.)
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The benefits are impressive: it supports cognitive function, fights inflammation, and aids brain development.
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🤔 SOME THOUGHTS
In the age of information overload, it's easy to forget a fundamental truth: effective communication is as much about what isn't said as what is.
Every day, your friends, cousins, & co-workers are bombarded with conflicting health advice. Eat this, not that. Train this way, avoid that way. Track your steps, your sleep, your stress. Take this supplement, use this device, jump into that cold plunge.
The sheer volume of information doesn't lead to better health — more often than not, it leads to paralysis & a deepening of the status quo.
If we're lucky enough to have someone ask for advice or guidance, we'd be well off to take a page from marketing pros, who know that a person needs to hear a message at least seven times before they listen to it.
So, before we tell someone 77 different things a single time, we should do the hard work of cutting through the noise for them. We should communicate a core essential truth, & then we should be ready to repeat it enough times that it sinks in.
Take nutrition, for example: 90% of Americans aren't eating the recommended amount of fruits & vegetables. Getting to the proper amount fixes nearly everything wrong with someone's diet.
That's the kind of simple, actionable truth that can create real change.
Overwhelming them with more information will do little more than lose their trust, their attention, & whatever chance you may have to inspire real behavior change.
Remember: Your goal isn't to demonstrate how much you know. Your goal is to help someone take their first step toward better health.
For now, leave nearly everything else unsaid. Trust that simplicity is velocity because it opens the door to action, & action is what we all need to make progress - slow, steady, patient progress.
🙋🏽♀️ QUESTIONS
What have you been thinking about lately? Do you have a question you'd like us to address in a future episode? We'd love to hear it!
This week’s episode was a bit different for us (& tough to boot). Thanks to everybody who reached out to let us know they appreciated the conversation and to those who said they disagreed in one way or another.
We’ll be back next week with a conversation about the upcoming CrossFit Open & another one about tweaking your training if you have a specific goal, such as a Hyrox race or weight loss.
Until then, keep CYTM.
🤙🏼 Patrick